Dell now understands the Apple €/$ exchange rate

Dell is now using the same methods than Apple is to sell its products on the European market.

Apple is famously known here in Europe for applying an exchange rate of 1$ = 1€, whatever the real one is ! Despites the result in a (relatively) much higher price on the European market, Apple has won big shares, and some of us are big fans 😉
I just discovered that Dell is applying the exact same principle. Look at their new desktop called Studio Hybrid, and how much they are sold for in the US and in France :

Yes, you are reading right, the exact same machines are sold for the exact same numbers … The only difference is the currency tag 😀
I still cannot understand the theory behind that. If you look at exchange rates between the Euro and the Dollar today, those machine could be sold in Europe for something as low as 320€, and they totally work in the path of the EEPC, or other ultra-portable machines that some of us could use to plug as a media center in the living room. I guess that the design of this machine makes the price, but anyhow, it still pretty strange !
Any ideas out there why not applying a more understandable exchange rate ?